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Good Shoes

Project overview

Good Shoes is a fictional e-commerce for children's shoes. The unique selling point is that for every pair of shoes they sell, they donate €1 to the fight against bullying. 

My role and responsibilities

Idea, art direction, UX design, UI design, image creation, creating the company's visual identity – colors, fonts, logotype, style guide, benchmarking, etc. 

Duration

December 2022

Design toolkit

Figma and Photoshop. 

Challenge

I wanted to delve deeper into how a professional e-commerce is structured. I compared different players on the market and tried to pick the best and most effective design, structure, ease of use and business strategy from each.

Solution

A new platform with the following features:

• Traditional e-commerce shop. 

• Special collections in collaboration with famous role models.

• Content articles about how to prevent bullying.  

• Displaying how much charity money is collected.  

Competitor analysis

• Benchmarking of competitor’s features and design. 

Design process

• Creation of design system and style guide. 
• x

Findings

• x

Marketing tools 

It’s really easy to promote the fundraising projects with the marketing tools – Automatic social media posts, emails, widgets, QR codes, posters, flyers and banners. 

Event administration

The event fundraiser have full control with registrations, tickets, donations and follow-ups. 

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