
Good Shoes
Project overview
Good Shoes is a fictional e-commerce for children's shoes. The unique selling point is that for every pair of shoes they sell, they donate €1 to the fight against bullying.
My role and responsibilities
Idea, art direction, UX design, UI design, image creation, creating the company's visual identity – colors, fonts, logotype, style guide, benchmarking, etc.
Duration
December 2022
Design toolkit
Figma and Photoshop.
Challenge
I wanted to delve deeper into how a professional e-commerce is structured. I compared different players on the market and tried to pick the best and most effective design, structure, ease of use and business strategy from each.
Solution
A new platform with the following features:
• Traditional e-commerce shop.
• Special collections in collaboration with famous role models.
• Content articles about how to prevent bullying.
• Displaying how much charity money is collected.
Competitor analysis
• Benchmarking of competitor’s features and design.
Design process
• Creation of design system and style guide.
• x
Findings
• x
Marketing tools
It’s really easy to promote the fundraising projects with the marketing tools – Automatic social media posts, emails, widgets, QR codes, posters, flyers and banners.
Event administration
The event fundraiser have full control with registrations, tickets, donations and follow-ups.


