
Visit Sweden
The Saas company Target Aid is a unique digital platform where donors, fundraisers, companies, NGOs and sports associations collaborate and build value-creating relationships. Digital tools visualise engagement, while the platform simultaneously enables NGOs and sports associations to conduct fundraising and make themselves visible to donors.

Successful fundraisings
Target Aid is the fundraising platform choice for successful fundings among Swedish sport associations and charity organisations, including Djurgården Hockey (funding SEK 1,800,000 in a couple of weeks) and Börje Salming ALS Stiftelse funding SEK X,000,000.

Design solutions
As Head of Design & Marketing I was part of a team creating the following features:
• Overall platform design including layout, images, colors, icons, buttons etc
• Simple onboarding for each user segment
• DIY administration
• Payment solutions via (swish) and card.
• Marketing tools as SoMe, emails, widgets, QR, posters, flyers and banners
• Fundraising events with registration, tickets, donation and follow-up
• Gift card donation with real-time preview
• Matching donation campaigns
• Storytelling through articles
• Donation info
• Impact map
• SEO customisation
• Peer-to-peer fundraising functions
• Statistics info
• Language, currency and geographic adaptation
• Automatic updates
• Page structure with home, segment and service pages.
• Subscription options
• CMS backend via Umbraco
• Support management via HubSpot
Marketing tools
It’s really easy to promote the fundraising projects with the marketing tools – Automatic social media posts, emails, widgets, QR codes, posters, flyers and banners.
Event administration
The event fundraiser have full control of all registrations, tickets, donations and follow-ups.

My role and responsibilities
Ideation, art direction, UX design, UI design, image creation, creating the company’s visual identity – colors, fonts, logotype, style guide, benchmarking, etc.
Team
Product owner Christian Högberg, UX designers Danilo Galchenko and Sergii Tymoshenko and UKAD.
Duration
September 2020 – March 2022
Design toolkit
Figma, Photoshop, Illustrator, Premiere, After Effects, Google Analytics, Umbraco CMS and HubSpot CRM.

User research
• Qualitative interviews with stakeholders.
• Analysing existing stats (Google Analytics).
• User journey mapping.
• Persona creation
Competitor analysis
• Benchmarking of competitor’s features and design.
Technical requirements
• Cloud platform, CMS and CRM.
Design process
• Creation of design system and style guide,
Prototyping
• Lo-Fi and Hi-Fi iterations in Figma
Findings
• The result has received positive feedback. New, large users have onboarded the platform.
